The Beginning
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The Vision
One day, I dreamed of creating the world’s leading, most iconic basketball streetwear brand. I didn’t just want to make basketball clothes—the vision was to fuse the worlds of streetwear and basketball, bringing them together as one.
27.01.2024
The Foundation
I started by writing down the concept and building my business plan. I also registered my company, "SLT CREATIVE & TRADING COMPANY," to officially launch and hold my brand, SHIFTY.
01.03.2024
Obstacles
I created the Instagram account "we_shifty" as a community platform for SHIFTY, but the content just wasn’t working. I struggled to find the right direction and often felt lost about what to post. At that time, I was close to giving up because I had so many voices in my head telling me I wouldn’t be able to do this—a feeling I know many of you have faced before.
Summer 2024
The Beginning
I’m launching my first collection of unique, reversible mesh shorts and the highest-performing socks on the market. I decided to just go for it, take the risk, and leave those doubting voices behind to focus on my path. This drop is meant to be a sign for everyone with big dreams—chase them and never quit. That's why this collections is called "The Beginning".
01.12.2024