The Journey

Chapter 3: The Warm-Up
Chapter 3: The Warm-Up
“The Warm-Up” is the second chapter of Shifty’s journey, a transition from silence to motion, from vision to execution under pressure. Unlike the quiet build-up of The Beginning, this drop... Read more...
Chapter 2: The Beginning
Chapter 2: The Beginning
Chapter 2: The Beginning “The Beginning” was Shifty’s first official drop but more than that, it was a statement of identity. After months of behind-the-scenes work, the collection brought the... Read more...
Chapter 1: Before the Beginning
Chapter 1: Before the Beginning
Chapter 1: Before the Beginning Before Shifty officially launched, everything began with a feeling, the sense that basketball-inspired streetwear was missing something real. Driven by late-night sketches, deep doubts, and... Read more...