The first drop. The first move.
When the first Shifty drop finally went live, it wasn’t just a product launch.
It was a statement.
It said:
“This is what basketball feels like to me. This is what I’ve been building in silence.”
After months of testing, sketching, scrapping, and starting over, “The Beginning” wasn’t just a name. It was the first time an idea became real and that feeling was unmatched.
From Concept to Reality
I didn’t want the first drop to be a random tee or a generic logo slapped on fabric.
I wanted people to feel something when they saw it to feel movement, transition, energy.
“The Beginning” was designed to carry weight. It reflected late summer games, quiet courts, and the tension between calm and fire.
Every detail was intentional.
The cuts. The colors. The materials. The Design
The Release Day
Dropping the first collection was one of the most surreal moments I’ve ever had.
It wasn’t perfect, I was nervous about the details. The marketing, the packaging, the price.
But I knew I had given everything I had.
And when the first orders came in… it was real. People weren’t just supporting. They got it. They understood the vibe. The message. The reason behind it all.
That moment watching the first pieces go out into the world, it still sticks with me. It wasn’t about revenue or numbers. It was about being seen.
It was all meant to say: This is Shifty. And we’re just getting started.
Lessons from the First Drop
The Beginning taught me more than any course or book ever could.
I learned how important timing is. How powerful presentation can be.
And that storytelling isn’t something you add at the end it’s the core of everything.
But I also learned to let go.
Let go of perfection. Let go of control.
Sometimes you have to hit publish even when it’s scary.
Because growth doesn’t happen in drafts. It happens in motion.
What Comes Next
“The Beginning” wasn’t just a drop.
It was a checkpoint, a line drawn in the sand.
A moment that separated thinking from doing.
Next up: “The Warm Up” a new chapter, new silhouettes, and a whole different kind of energy.
